Gray-Grant Consulting Runner

So, you have a great granola bar recipe and you think…I should sell this! Think again. I decided to start consulting with new and emerging brands when I realized that with all of my experience, contacts and know-how I found launching my own products very tough!

The decision to launch a product into the market place should not be taken lightly. There are many factors involved including:

  • Product packaging and regulations
  •  How to produce
    • Start own manufacturing or rent a commercial space
    • Co-pack  with existing packing company
  •  How much money do I have to launch and what is it going to cost
  •  What do I need to make in profit to increase my business after launching
    • How much do I sell my product for
    • How do I support my products with promotions
    • How do I get my products to my customers
  • To what market(s) am I going to sell this product
  • Am I a unique product or will I be competing against many others
    • Is this the right product at the right time
  • Do I know what my critical success factors will be for my product launch
  • Do I know when is the best time to launch a product on the market

In the past I have worked to launch products for strong, branded companies and my own products. I found that whether it was a big company or my own start up brand there were many factors that don’t change dependent on company size.  My wise mentor once said to me, “you’re not in business just to trade a dollar for a dollar”. My observance is that most start-ups are doing just this. The importance of launching a product with two feet on the ground and a solid understanding of the terrain your are moving into is paramount to your future success.

 

 

So, you have a great granola bar recipe and you think,  "I should sell this!" Think again. I decided to start consulting with new and emerging brands when I realized that in spite of all of my experience, contacts and know-how I found launching my own products very tough!

The decision to launch a product into the market place should not be taken lightly. There are many factors involved including:

  • Product packaging and regulations
  •  How to produce
    • Start own manufacturing or rent a commercial space
    • Co-pack  with existing an packing company
  •  How much money do I have to launch and what is it going to cost
  •  What do I need to make in profit to increase my business after launching
    • How much do I sell my product for
    • How do I support my products with promotions
    • How do I get my products to my customers
  • What market(s) am I going to sell this product to
  • Am I a unique product or will I be competing against many others
    • Is this the right product at the right time
  • What are my critical success factors for my product launch
  • Do I know the best time to launch a product on the market

In the past I have worked to launch products for established, branded companies as well as my own brand. I found that whether it was a big company or my own emerging brand there were many factors critical to launching that don’t change regardless of company size.  My wise mentor once said to me, “you’re not in business just to trade a dollar for a dollar”. My observance is that most start-ups are doing just this. The importance of launching a product with two feet on the ground and a solid understanding of the terrain your are moving into is paramount to your future success.