Gray-Grant Consulting Runner

My background in food industry enables me to work with new, emerging and established brands. For 14 of my 19 years in the food industry I worked with strong Canadian and American brands to increase market share by planning and implementing effective marketing programs. I hired, trained and managed brokers and distributors to represent brands with clear sales targets. I have also managed internal sales forces and understand well what it takes to be successful in the Canadian Marketplace. 

I can support your established brand by:

  • Representation of products at retail – make sales calls on your company’s behalf to new or existing grocery chains, independents and the health food channel.
    • Create 90 day introduction packages for new product launches including:
      • Training your sales force – broker, distributor, internal
      • New Product presentation on PowerPoint
      • Pricing and Promotional strategies for introduction and follow up
  • Select, train and manage a network of brokers and/or distributors.
  • Create strategic sales and marketing plans and execute efficiently.
  • Provide an extensive network to you as required in the areas of:
    • Communications
      • Sales materials
      • Website design
      • PR
    • Packaging and sales materials design
    • Operations
      • Co-packing
      • Purchasing
      • Recipe Development
      • Quality Assurance
    • Financial
      • Business projections and advice
      • Book keeping
    • Legal

My background in food industry enables me to work with new, emerging and established brands. For 14 of my 20 years in the food industry I worked with strong Canadian and American brands to increase market share by planning and implementing effective marketing programs. I hired, trained and managed brokers and distributors to represent brands with clear sales targets. I have also managed internal sales forces and understand well what it takes to be successful in the Canadian Marketplace. 

I can support your established brand by:

  • Representation of products at retail - make sales calls on your company's behalf to new or existing grocery chains, independents and the health food channel.
    • Create 90 day introduction packages for new product launches including:
      • Training your sales force - broker, distributor, internal
      • New Product presentation on PowerPoint
      • Pricing and Promotional strategies for introduction and follow up
  • Select, train and manage a network of brokers and/or distributors.
  • Create strategic sales and marketing plans and execute efficiently.
  • Provide an extensive network to you as required in the areas of:
    • Communications
      • Sales materials
      • Website design
      • PR
    • Packaging and sales materials design
    • Operations
      • Co-packing
      • Purchasing
      • Recipe Development
      • Quality Assurance
    • Financial
      • Business projections and advice
      • Book keeping
    • Legal
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